Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to "exposing sexual harassment and discrimination" in the ad agency world. pic.twitter.com/pCaZsJlmKU -- Dietmadisonave (@dietmadisonave) March 5, 2018 The news comes on the same day a group of female agency veterans released a letter...
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‘Diet Madison Avenue’ Goes Dark on Instagram as Female Agency Veterans Publish Oppositional Letter
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This Creative Director Intends to Find Out ‘Where Are the Boss Ladies?’
Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described "detective," isn't just posing that question to the advertising industry--she's setting out to answer it herself. Mara Lecocq "I've always been super passionate about bringing diversity to male-dominated industries, but I'm also a practical person," Lecocq explained. "So when I heard things...
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The ACLU Used All Tools at Its Disposal to Ensure Donald Trump Sees This Pro-‘Dreamers’ Ad
Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought to the United States as the children to remain in the country. The American Civil Liberties Union had a message for Trump--you created this problem,...
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This Bostonian Design Director Helps Hotels Find Their Brand Identity
While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate, hospitality and culture, and from the very start, she worked with high-profile clients from the Ritz-Carlton Palm Beach to the Liberty...
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Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps
Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll. For retail brands, AR...
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A Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for 60 Years Now
Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had never been a great typist in the first place, and the IBM machines' feather-touch keys caused her to make...
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Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers
In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon...
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Infographic: As Gen Zers Become Parents, Here’s What Brands Need to Know
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families...
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Spike Jonze and FKA twigs Made a Jaw-Dropping Short Film for Apple’s HomePod
Spike Jonze has long been deeply embedded in the dance world. He explored movement in everything from the Fatboy Slim videos he helped to choreograph in the late '90s, to Levi's "Crazy Legs" commercial a few years later, all the way up to the famous 2016 Kenzo film he directed starring Margaret Qualley--which was a...
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Facebook’s New Tool Allows Travel Brands to Shape Vacationers’ Plans From the Start
Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration, which enables brands to target users before they have even started planning their journeys. "Trip Consideration"--a separate product from Facebook's dynamic ads for travel--supports the...
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Agency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd Call for Entries
The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never received as children. Or so we hear. However true that stereotype may or may not be, three top creatives put it to great use in the...
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Coca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. And NBCU's ad sales team, which just brought home more than $1.4 billion in...
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This Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to...
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How to Open Your Mind to Amazon’s Marketing Potential
Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But as we all know, just being present is never enough. What you say and how you say it remains...
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Nickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in Chicago
Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be held this afternoon. The Blue's Clues news is part of an ambitious slate that expands beyond linear and across platforms,...
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Former McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New Marketing Chief
Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins on March 26 at the company's New York headquarters and report the company's president, Johan de Nysschen. "Deborah's diverse experience, as well as...
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Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations
The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York. There were also a number of panels featuring high-level media executives who spoke about their work with esports and why they feel it's so important...
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Here Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event
Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies. The panels and presentations sparked lively discussions in The Boston Consulting Group office along the Hudson River--and on Twitter. Here's a look at the event's...
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What Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence
Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek's Elevate: AI summit. "This tech is still in its infancy," Conversable CEO and founder Ben...
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Is Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?
If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered discovery and ecommerce would have dissuaded you of that notion. Think voice is the future? Not so fast, said Tom Goodwin, evp and...
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