H&M is kicking off 2018 with a tone-deaf product that went viral Sunday night. Twitter users noticed that the brand's U.K. site was selling a green kids' hoodie stamped with the phrase "Coolest Monkey in the Jungle." That could have been nothing more than a cute garment--except for the fact that the Swedish retailer used...
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H&M Is Under Fire for Modeling Its ‘Coolest Monkey’ Hoodie on a Black Child
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ABC Slots American Idol Directly Against The Voice, Setting Up a Monday Showdown in March
ABC isn't shy about its American Idol reboot, announcing today that the show will face off directly against The Voice, its biggest music competition revival, when Idol debuts in March. The network revealed its midseason premiere schedule this morning, ahead of its appearance at the Television Critics Association's winter press tour. Meanwhile, one of ABC's...
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Instagram: Here’s How to Create a Story Highlight
Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they've expired from public view, as well as to share these posts in Highlights on their profiles. Our guide will show you how to create a Highlight. Note: These screenshots were captured in the Instagram app...
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LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype
Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot, they may have also noticed that the actual LinkedIn user who was featured in the ad didn't fit the "white collar businesspeople" stereotype of the...
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Facebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the Golden Globes
There's something remarkably intimate about Facebook's new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you physically closer to the person revealing something about themselves in an imperfect voiceover that leaves the stutters, the questions, the ums, the uhs,...
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Princess Cruises Are a Window to the World, and Yourself, in Sweeping New Ads
Cruise ships aren't just floating bacchanalia packed with food and booze, says a new campaign from Princess Cruises. They're a way to connect with nature and the things that really matter in life, like other people and baby sloths. A wizened captain waxes philosophical about change in the centerpiece 1:30 ad from agency Omelet. A...
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R/GA Ventures, LA Dodgers Team Up to Help Startups Find Opportunity In Sports Tech
In 2014, digital agency R/GA launched Ventures, which holds the investments made by the agency through its accelerator programs. Backed by R/GA's parent organization, IPG, Ventures has partnered with the Los Angeles Dodgers since 2015 to help 15 companies broaden their knowledge and capabilities in the sports tech and entertainment space through a national program...
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Jimmy Kimmel Says ‘Literally Everyone’ at ABC ‘Should Be Fired’ if There’s Another Oscars Snafu
Jimmy Kimmel is returning to host this year's Oscars on March 4, and he knows the memory of the debacle that capped last year's ceremony--in which La La Land, not actual winner Moonlight, was incorrectly dubbed Best Picture--will loom large in the minds of viewers. "If it happens again, literally everyone who works at ABC...
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Celebs From Aubrey Plaza to Mark Duplass Talk Money in New Wealthsimple Ads by Errol Morris
Oscar-winning documentarian Errol Morris is back in commercial directing mode for investment company Wealthsimple, turning the camera on Hollywood creators Aubrey Plaza, Alex Karpovsky, Brian Tyree Henry and Mark Duplass to capture them talking about their money smarts or, more to the point, their complete cluelessness on the topic. Plaza, a frequent advertising, TV and...
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The Home Depot Packs Whole DIY Projects, Start to Finish, Inside Pinterest Pins
A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done. Titled "Built-In Pins," the promotional effort includes videos, images and a 360-degree interactive online shopping experience created with virtual...
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Endeavor Global Marketing to Acquire Branding Agency 160over90
Endeavor's cultural marketing division, Endeavor Global Marketing entered into a definitive agreement to acquire Philadelphia-based branding and marketing agency 160over90, pending closing conditions including regulatory approval. Sources declined to comment on the financial details of the transaction. In 2016, Searchlight Capital Partners acquired a majority stake in the agency. Sources close to the matter valued...
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Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib
Swedish agency ?kestam Holst, Adweek's International Agency of the Year for 2017, has been killing it with the Ikea work in recent years. And it starts out 2018 with a splash (sorry) by creating a magazine ad that women are encouraged to pee on. Sounds a bit gross, and maybe it is--but there's a fun...
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Audi’s Fairy Tale Bedtime Story for Girls Doesn’t Go the Way You’d Expect
There are many ways to respond to #MeToo. Who'd have guessed, though, that one way would be #EverAfter? The phrase "happily ever after," typically used to finish a stock fairy tale, is adapted in Audi Spain's animated short film "Ever After." In it, a little girl slips into bed as her father reads her favorite...
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Thanks to Shows Like The Handmaid’s Tale, Hulu’s 2017 Ad Revenue Topped $1 Billion
Hulu's biggest year--as the company launched a live TV service and the critically-acclaimed The Handmaid's Tale--paid off for the streaming service as its 2017 advertising revenue topped $1 billion, for the first time in company history. Additionally, the number of total U.S. Hulu subscribers is now 17 million, including both its subscription video on demand...
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Ex-Hulu Marketing Head Jenny Wall Joins Podcast Network Gimlet Media
Former Hulu senior vice president and head of marketing Jenny Wall will become podcast network Gimlet Media's first chief marketing officer. Wall will oversee all marketing and audience-growth efforts at Brooklyn-based Gimlet Media, which has been expanding its efforts in branded podcasting, inking deals with Blue Apron, Mastercard, Microsoft and more. She brings three years...
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It’s Time for More Execs to Step Up as Thought Leaders. Here’s How
It's a new year, and you're likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you can do both. Once you reach a certain stage of your career, you're probably not landing a job through a Monster.com application....
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Owen Wilson Explains Oreos, Poorly, to the French in Farcical Campaign
Owen Wilson seemed to enjoy France the last time he was there. Now he's back--and bringing an American staple, Oreo cookies, with him. A new Oreo campaign in France, from Paris agency Buzzman, is about as goofy as it gets, featuring the actor serving as pitchman but getting all of his commercial lines ludicrously wrong....
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FCB Hires IPG Vet as Global Chief Marketing Officer
FCB Worldwide welcomed Jennifer Hohman back to the IPG family in the position of global chief marketing officer. In the role, Hohman will be tasked with developing FCB's new business relationships with current and prospective clients, while reporting to FCB Worldwide CEO Carter Murray. "Jen is an agile, results-focused advertising and media leader. With nearly...
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Health and Finances Were Among the Top New Year’s Resolution Topics on Twitter
Online learning community Skillshare analyzed more than 186,000 English-language tweets to determine the most common New Year's resolutions among American users for 2018. For its analysis, Skillshare examined tweets containing 15 relevant hashtags, such as #newyearsresolution, posted between "midday" on New Year's Eve and 6 p.m. EST on New Year's Day. Unsurprisingly, the company found...
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These New Headphones Are Bringing Voice Assistants Like Alexa Straight to Your Ears
Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds that work with Siri, Google Now and Alexa. The Elite 65t and Elite Active 65t boast five hours of battery life (with an additional 10...
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