This week, The Atlantic magazine's 5-year-old creative consulting service, Atlantic Media Strategies, has rebranded as Atlantic 57. The move, which looks to establish a more fitting identity for a 21st-century marketing partner, comes complete with a revamped online hub. The new, more concise and contemporary brand name aims to better highlight the group's work and...
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The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
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Why You Need a Comprehensive Over-The-Top Strategy Now
It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have mastered the art of accessing the wealth of content sitting behind the notorious "input button." According to recent streaming meter data from my company, Nielsen,...
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WWE Is Letting You Step Inside the Ring With Its New VR Partnership
It's been 33 years since World Wrestling Entertainment (WWE) brought a million viewers ringside with its inaugural pay-per-view event, Wrestlemania. Today, the entertainment company is bringing you inside the ring through a virtual reality partnership with NextVR, a VR company that broadcasts live events, such as NBA and NFL games, and concerts. Put on a...
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State Farm Follows McDonald’s in Consolidating Its Ad Business With Omnicom
State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge of the matter. "State Farm works with many vendors to provide solutions to meet our customers' needs," said a company spokesperson regarding its agency roster. "Those relationships continue to evolve and are...
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Twitter Rocked as the Tide Rolled to Another National Championship
The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning touchdown pass from Crimson Tide quarterback Tua Tagovailoa to wide receiver DeVonta Smith generated 54,000 tweets per minute. It was followed by Alabama kicker Andy Pappanastos' missed...
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Why the Most Successful Digital Assistants Will Be Platform Disruptors
The Consumer Electronics Show has introduced a slew of new voice-powered devices, with Google and Amazon leading the way. The spread of Alexa and Google Assistant puts Microsoft's Cortana in a particularly uncomfortable position, one where even the Windows PC isn't safe from other companies' encroachment. The lesson is clear: The most successful digital assistants...
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Initiative Welcomes New U.S. Chief Strategy Officer After Amazon Win
IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20 strategists, work across Initiative's client roster and report directly to Initiative's U.S. CEO Amy Armstrong. "It's rare to find a strategic talent who offers both creative chops and technical...
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Nielsen Social Content Ratings, Week of Jan. 1: Golden Globes Get Top Award
The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week of Jan. 1. According to the Nielsen Social Content Ratings, Sunday night's event totaled 13.203 million interactions across the two social networks. USA Network's WWE...
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Rose McGowan’s New Docuseries Is Airing on E! Because Netflix and HBO Aren’t ‘Egalitarian’
It's been just three months since Hollywood was first upended by wave after wave of sexual harassment allegations, but one of the loudest voices speaking out against the industry that turned a blind eye to her for two decades, Rose McGowan, says her upcoming E! docuseries has been three years in the making. Citizen Rose,...
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At CES, TVs Are Bigger, Better and Smarter With Digital Assistants
Digital assistants are coming to your TV, aimed to make your life easier--one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to...
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Dollar Shave Club Heads to Space in Its Latest Weird, Creamy Ad for Shave Butter
In its latest kooky commercial, Dollar Shave Club helps a guy face the final frontier. The cosmic romp begins in a bathroom (as most celestial experiences do), when a dude lathers up with the brand's Shave Butter and promptly blasts off on a freaky face odyssey: That galaxy was so darn buttery, we half expected...
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Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets?
Thirty-five years after making a splash with the introduction of Diet Coke, the Coca-Cola company announced that the marquee product is getting a "full brand restage." Starting next month, consumers who pass by the beverage case will see Diet Coke in new product dress: A skinny silver can sporting a bold center stripe whose colors...
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PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars
PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's part of the company's recurring Game Day Grub Match series, a cooking competition that calls for chefs to use PepsiCo products to make unique, creative,...
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Fox Sports Announces Daily Livestream Show on Twitter During 2018 FIFA World Cup
No U.S.? No problem: Fox Sports is soldiering on for the 2018 FIFA World Cup in Russia, announcing a livestreamed 30-minute daily show on Twitter and a tournament-long Publisher Story on Snapchat. Fox Sports won the bidding in 2011 for the English-language broadcasting rights to all FIFA events from 2015 to 2022, including the 2018...
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Even the World’s Biggest Tech Event Can’t Keep the Lights On
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our...
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The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram
Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December. Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams--the Carolina Panthers, New England Patriots...
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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps
Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.--may start seeing alerts guiding them to the feature,...
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The Most Disturbing Booth at CES Is Actually an Ad for Netflix’s New Sci-Fi Show
Companies show off a lot of weird stuff at CES--connected dog collars, smart litter boxes and even shoes that can detect when you fall and send an alert to friends' or family members' phones. But this week's creepiest and oddest booth is for a company called Psychasec. Psychasec bills itself vaguely as technology that morphs...
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Facebook Users Want to Know More While Keeping Their Eyes on the Road
Facebook users are interested in being able to access more information while driving, without having to turn their eyes away from the road. Automotive head up display was one of Facebook IQ's Topics to Watch for December, along with associated topics automatic transmission, BMW, BMW 5 Series, backup camera, blind spot monitor, Bluetooth, headlamp, parking...
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The Wonderful Company Will Sit Out Super Bowl LII
After airing a 15-second spot in Super Bowl LI featuring Michael Cena as the voice of Ernie the Elephant, The Wonderful Company's Wonderful Pistachios brand will sit out Super Bowl LII. The Wonderful Company director, corporate communications Mark T. Carmel confirmed to Adweek that The Wonderful Company had "no plans around the Super Bowl this...
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