In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:...
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Usain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of Snapchat
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Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing
Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and partnerships Tamara Hrivnak--who joined the social network...
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VIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES
Looking for a cuddly robot? Or maybe you're interested in a pair of shoes that can detect when you've fallen and call for help? Good news--CES has a startup for you. Eureka Park, the area of the conference that focuses on startups, is full of Internet of Things devices and future-forward ideas. There's Buddy, the...
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On Facebook’s Nuclear Bomb
On Thursday night, Mark Zuckerberg dropped the digital equivalent of a nuclear bomb on the media industry. In a post, Facebook's CEO said that its 2 billion users will "see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard." The...
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VIDEO: HQ Trivia Host Scott ‘Quiz Daddy’ Rogowsky Talks About His First CES
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the Las Vegas Convention Center during the annual Consumer Electronics Show. The gig, part of a partnership with Super...
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IAB Tech Lab Is Rolling Out Industrywide Guidelines for Labeling Ad-Tech Reports
The IAB wants to help clarify all of the nitty-gritty ad-tech terms. The IAB Tech Lab is rolling out a set of terms as a way of unifying the data nomenclature used across the industry when reporting the results of digital campaigns. The initiative, called OpenData 1.0, is meant to create uniform guidelines to help...
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Here’s Why TLC Is Reviving Trading Spaces a Decade After It Went Off the Air
TV revivals aren't just restricted to scripted series like The X-Files and Will & Grace. TLC is bringing back one of its most popular shows ever, Trading Spaces, a decade after the series, which helped kick off TV's home renovation and design craze, went off the air. While TLC had talked about a revival in...
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YouTube’s Logan Paul Projects Are On Hold ‘Indefinitely,’ But Execs Aren’t Cutting Ties With Him
YouTube executives further explained their decision to distance themselves--but not cut ties with--one of its biggest stars, Logan Paul, following the widespread criticism after he uploaded a voyeuristic video of a dead body hanging from a tree in Japan's "suicide forest." Three days ago, YouTube announced that it had dropped Paul from its Google Preferred...
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Hulu Snaps Up Streaming Rights to ER—As Well As George Clooney’s Next TV Series, Catch-22
Hulu continued its dual approach of bulking up both its original and acquired series slates by announcing two big coups today: The company has landed exclusive streaming rights to the hit medical series ER--which turned George Clooney into a megastar two decades ago--and has also snapped up Clooney's next show, a limited series adaptation of...
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The Handmaid’s Tale Will Avoid the Season 2 Slumps Of Other Freshman Hits By Changing ‘Nothing’
When a show is as big as of a commercial and critical hit out of the gate as The Handmaid's Tale was last year--the Emmy- and Golden Globe-winning drama was also one of Hulu's most-viewed shows in 2017--it sometimes goes off course in Season 2 as its creators try to lean into the hype. But...
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Streaming Service Crackle Will Rebrand As Sony Crackle This Spring
Sony's free, ad-supported streaming service Crackle will rebrand as Sony Crackle this spring, the outlet announced at the Television Critics Association's winter press tour. The new name will allow Crackle--make that Sony Crackle-- "to lean into the power of what Sony stands for," Eric Berger, GM for Crackle and evp and chief digital officer for...
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Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017
January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused on products and gadgetry. Notably, as computing power steadily increases and the promise of 5G connectivity floats tantalizingly on the horizon, brands will increasingly have...
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Infographic: How Consumers Perceive and Respond to LGBTQ-Themed Ads
There's a fine line between authentic representation and exploiting a minority group, and many brands steer away from that space entirely. Others fear they'll lose customers by getting into "political territory." However, the times, they are a-changin', and consumers are making it known: The public is more than ready for LGBTQ representation in their ads,...
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Why Eliminating Net Neutrality Is Bad for Women
The FCC's recent vote to eliminate net neutrality stands to impact some of the country's most enterprising innovators. It's a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which...
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As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Sound is a powerful tool that can trigger specific memories or emotions. It's a staple for marketers who have used jingles (think, "I'm a Toys R Us Kid") to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon's Echo or the Google Home Assistant become more embedded in our daily...
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Where Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online privacy rights case by case, with 47 percent saying they're comfortable with retailers tracking their purchases...
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Girls Trip’s Tiffany Haddish Will Star in Groupon’s Super Bowl Commercial
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had purchased on Groupon. Now, Haddish has been named as Groupon's new spokeswoman, and as part of that deal,...
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Influencer Marketing in 2018: Becoming an Efficient Marketplace
Influencer marketing has expanded exponentially over the past two years. We've seen the industry go from a rising marketing tactic to an essential part of most marketing budgets. Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns. In fact, Activate by Bloglovin's research has...
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SNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The parody infomercial from this weekend's SNL pitched My Drunk Boyfriend as the perfect facsimile of your real boyfriend--which is great for when he's...
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Jonathan Goldsmith’s First Big Campaign for Astral Tequila Is … Most Interesting
These days, Astral Tequila piques Jonathan Goldsmith's interest. The dapper, bearded pitchman, who long portrayed Dos Equis' Most Interesting Man in the World, appeared in a teaser and a subsequent Columbus Day spot for Davos Brands' Astral last year. Today, he returns in the first three installments of a 10-spot campaign by agency Erich &...
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