As Martin Luther King Jr. Day approaches, social media and community managers for brands big and small are thinking about posting quotes and images of King in reverence to his amazing legacy. Here are a few things to think about before scheduling that post hitting the send button. According to The Washington Post, "All of...
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Read This Before Posting Images or Quotes From Martin Luther King Jr. on MLK Day
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YouTube Drops Logan Paul From Google Preferred Ad Platform After ‘Suicide Forest’ Video
YouTube has broken some direct business ties with one of its biggest stars, Logan Paul, 10 days after Paul uploaded "We found a dead body in the Japanese Suicide Forest..." to his 15 million subscribers. The video, which Paul initially called "a moment in YouTube history," quickly drew sharp criticism for its offensive, voyeuristic treatment...
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Trump’s Lawyer Sues BuzzFeed, but What Does That Mean in a Post-Gawker Media Landscape?
On Jan. 9, Michael Cohen--President Donald Trump's personal lawyer--filed a pair defamation lawsuits against BuzzFeed and research firm Fusion GPS for publishing a document alleging that Trump's presidential campaign had unsanctioned meetings with Russian operatives. Last year, BuzzFeed published a 35-page dossier that "includes specific, unverified and potentially unverifiable allegations of contact between Trump aides...
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Edel Rodriguez Brings Fire and Fury to His Latest Stunning Trump Cover for Time Magazine
Edel Rodriguez, the Cuban-born illustrator who's designed several instantly iconic Donald Trump covers for Time magazine--and some even more shocking ones for Germany's Der Spiegel--is out with his latest effort for Time. And it's incendiary indeed. The new cover, marking the culmination of Trump's first year in the White House, features the president with his...
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Instagram: Here’s How to Stop Someone From Following You
Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the profile icon in the...
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Pereira & O’Dell Names New Chief Creative Officer as Co-Founder Moves to Chairman Role
Pereira & O'Dell's co-founder and chief creative officer PJ Pereira is assuming the role of creative chairman, and the San Francisco agency has tapped its co-executive creative director, Rob Lambrechts, to replace him. As chief creative officer, Lambrechts, a founding employee and the mastermind behind some of the shop's most interesting work, will oversee the...
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Danny Trejo Gets Dolled Up for Family Guy’s Mobile Game on the Eve of Its 300th Episode
Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away "a shitload of donuts" from his famous Los Angeles shop. Trejo, who's proven to be a winking good sport for brands in the...
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Cindy Crawford Is Recreating Her Iconic Pepsi Spot for the Super Bowl, 26 Years Later
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about "Pepsi Generations" that...
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Google Created a Giant Voice-Activated Gumball Machine to Promote Its Digital Assistant
Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence...
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NBC Has ‘Less Than 10’ Super Bowl Ad Slots Available With Just 3 Weeks to Go
With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has "less than 10" in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging "more than $5 million for a 30-second...
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A Condemned Man Gets a Whopper for His Last Meal in Burger King’s New Ad
We sure are seeing some unusual themes in advertising in 2018. Ikea made the ad you pee on, and now Burger King is rolling out a spot set on death row. The commercial, by agency Buzzman, is from France, a country that abolished the death penalty many decades ago. (So, perhaps they can laugh about...
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Behind the 32-Year-Old National Lacrosse League’s Surprisingly Nimble Digital Strategy
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he's constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn't have available. Sakiewicz said that because...
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Walmart Is Closing Over 60 Sam’s Club Stores in an Effort to Amp Up Its Ecommerce Strategy
We're only 11 days into 2018 but Walmart is making it clear that this year, it's waging a bigger war with Amazon. In a press release, Walmart stated that it 63 Sam's Club stores around the country will close. Twelve of those stores will instead become "ecommerce fulfillment centers," with the first one in Memphis,...
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HBO’s New Drama About Power-Hungry Siblings Distances Itself From Rupert Murdoch
With the final season of Game of Thrones on hold until 2019, HBO is looking to its other dramas to keep audiences entertained in the interim. Westworld will return for its sophomore season this spring, and then pass the baton to new drama Succession, which will premiere in June. Succession revolves around four children battling...
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VIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand's marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. "Simplification is taking two routes: putting everything together in one device or making it have a single function," said...
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How Technology Is Creating New Sonic Identities For Brands
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora's newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. "This trend...
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How CES Highlights the Speed of Change for Brands
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers' ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT...
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Move to America? Maybe if Trump Leaves, Say Norway’s Top Creatives
President Trump this week sparked a great deal of consternation by reportedly dismissing Haiti and some African nations as "shithole countries" while desiring more immigrants from, specifically, Norway. Trump likely picked Norway because of his positive meeting this week with conservative Prime Minister Erna Solberg, and given the electoral success of the country's right leaning...
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ESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show
ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule. The series, which will feature Michelle Beadle, Mike...
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Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study
Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled "Championing Change in the Age of Social Media." The Sprout Social study contradicted a study from the 4A's last May. "Consumers are not looking to brands to take...
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