Why Brands Need to Align Their In-Person and Digital Experiential Campaigns

A cohesive brand experience is no longer a nice to have--it's a must-have. Sixty percent of millennials expect a consistent omnichannel experience. In fact, millennials called channels "irrelevant," underscoring their perspective that a brand experience should be constant. The problem? While consumers expect a seamless experience across platforms, only 7 percent of retailers offer one....