Mastering These 2 Challenges Is Imperative for Brands, Say Execs From BET and...
Marketers face a myriad of challenges in today's media landscape from navigating emerging technologies like blockchain to making their companies more diverse. Executives from Spotify, BET, IBM iX and...
View ArticleWhat to Expect at IAB’s First NewFronts West
Get ready for the Interactive Advertising Bureau's first NewFronts West, which kicks off today. The two-day event will be held in the same location (unlike its New York counterpart) at the NeueHouse...
View ArticleFacebook: Here’s How to Hide an Ad in Stories
As you view Facebook Stories posts, you may occasionally see ads. If you ever want to hide one of these ads from your view, our guide will show you how this is done. Note: These screenshots were...
View ArticleWhy Brands Need to Align Their In-Person and Digital Experiential Campaigns
A cohesive brand experience is no longer a nice to have--it's a must-have. Sixty percent of millennials expect a consistent omnichannel experience. In fact, millennials called channels "irrelevant,"...
View ArticleAs Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With...
Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two...
View ArticleInstagram Is Now Using Machine Learning to Help Detect Bullying on Its Platform
Instagram said it is now using machine learning technology to sniff out instances of bullying in photos and captions on its network and refer them to its community operations team for review. The...
View ArticleWhy Bumble Is Celebrating the Stories of 112 Real-Life NYC Users
Bumble is plastering the real-life stories of 112 of its "inspirational and relatable" users all over New York for its largest advertising campaign to date. The social connection app, which now has 41...
View ArticleMcDonald’s Agencies Rush to Reference Banksy’s Shredded Painting With Fry Art
McDonald's recent trend of minimalism in its global design aesthetic has made for some truly striking work, both outdoor and in digital. It also seems to be infecting the minds of the brand's creative...
View Article7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data...
With new laws governing data privacy of and for consumers, companies are forced to be transparent about what data they collect, how they use that data and where they are distributing or selling it. The...
View ArticleIntel Appoints Dentsu Aegis Network as Its Global Media Agency of Record
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called "Team Intel"...
View ArticleAmazon’s Shows Make You a Bolder, Tougher, Sexier Person in First Campaign...
Whether you're looking to stand up to your overbearing mother, get the respect you deserve at work or just spend a lot more time furiously making out in public, Amazon's Prime Video says it can help....
View ArticleHow to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters...
View ArticlePantone Has Created a Custom Color for United Way Canada to Help Highlight...
United Way is a sprawling nonprofit that doesn't have one particular focus area: with nearly 1,800 local affiliates around the world, the org works on issues ranging from sanitation access in India to...
View ArticleHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento...
BARCELONA, Spain--Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7...
View ArticleIt’s Time for Sales and Marketing to Put Aside Their Differences and Find...
It's no one person's fault that sales and marketing have grown apart within recent years. These departments play fundamentally different roles within organizations, and over time, this has led to a...
View ArticleWhat We Learned From the First Day of NewFronts West
Vice called foul on the current brand safety system, the Los Angeles Times announced two new podcasts to follow the massive hit Dirty John and BBC News delved into "the science of memory." Those were...
View ArticleThe Founder and CEO of Magic Leap Discusses Creating Mixed Reality Content
As Magic Leap begins expanding access to its much-hyped mixed reality headset, many developers are looking for both guidance and inspiration surrounding what's possible on the platform. And that...
View ArticleInstagram: Here’s How to Scan a Nametag
Instagram recently released a Nametag feature, which gives each user a scannable code that they can share with others. When someone scans their code, they can quickly follow them or visit their...
View ArticleBrands Are Obsessed With Banksy’s Shredded Painting. Here’s How They’re...
As the great philosopher James Tiberius Kirk once said: "There will always be those who mean to do us harm. To stop them, we risk awakening the same evil within ourselves." This week, Banksy must...
View ArticleTeen Vogue Names New Editor in Chief
After starting her career as an assistant working in the fashion closet of Teen Vogue, Lindsay Peoples Wagner will return as the publication's editor in chief. Peoples Wagner, currently fashion editor...
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