As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With Maintaining That Moment

Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two years ago. The brand did not confirm where Waters is going, or the reason for her departure. As...