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How Hodinkee’s Big Bet on a Watch Business Backfired

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When watch enthusiast website Hodinkee acquired used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal audience, while Crown & Caliber knew how to operate in the booming business of second-hand watches, which topped $22 billion in sales that year, according to...

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