9 Arguments Against Timesheets and for Modern Compensation Models
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious...
View ArticleMarketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of...
View ArticleThe Enduring Power of Carhartt Comes From More Than Style
In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. "Work clothes worn by dad...
View ArticleCBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge
The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver's license first thing in the morning. The eagerness to get behind the wheel of his prized...
View ArticleMeasurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To...
View ArticleHow Women’s Sports Bars Are Bringing Fans and Brands to March Madness
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final Four weekend. But reaching this point meant overcoming long odds. A year ago,...
View ArticlePapa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically...
A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in 10 people don't know how to use basic grammar. According to a 2019 survey from Grammarly, 64% of...
View ArticleHow Hodinkee’s Big Bet on a Watch Business Backfired
When watch enthusiast website Hodinkee acquired used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper. Hodinkee had a loyal...
View ArticleDTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux, the strategy is shifting. The direct-to-consumer brand has nearly 600,000...
View ArticleWhy CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
While some A-listers shirk the paparazzi, others accept that the press pack are part and parcel of show business. Some celebrities even stage their own photoshoots, inviting photographers to capture...
View ArticleSocial Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan is Duolingo's global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl...
View ArticleMcDonald’s Fuels Celebrity Gossip With a Contract for Nugget Sharing
Food sharing etiquette can be a challenge for couples and friends alike. McDonald's U.K. and agency Leo Burnett are playing up that drama by introducing a "Pre-Nug Agreement" for sharing nuggets...
View ArticleTechMagic Podcast: April Fools and AI
In this episode, host Cathy Hackl and guest host Lee Kebler discuss their favorite April Fools' Day pranks in tech. Hackl shares an April Fool's from Gary Marcus about an OpenAI sneak peek. More in AI...
View ArticleTaco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’
Taco Bell has the power to take over on social media, and it's time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell's biggest campaigns, including recruiting Doja Cat...
View ArticleCreators Get Their Own Exclusive Festival at Cannes Lions 2024
Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there...
View ArticleBrave Commerce Podcast: Strategies for Mastering the Digital Marketplace
On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a...
View ArticleHinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary...
View ArticleThe Speed of Culture Podcast: Redefining the Personal Finance Industry
As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To...
View ArticleGoing Beyond the Aisles: The Evolution of Marketing at Instacart With CMO...
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence...
View ArticleBayer Appoints New Consumer Health CMO for North America
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most...
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