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DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms

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Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform's future in potential flux, the strategy is shifting. The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well as...

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