See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads
Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to...
View ArticleDDB’s Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early...
View ArticleThese Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining
Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk...
View ArticleFacebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality
Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog...
View ArticleRubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden’ Fees
Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden...
View ArticleFox Will Roll Out Its New JAZ Pods and ‘Fox Blocks’ Ad Formats on Sunday
Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of...
View ArticleDetailed Personal Information of 14 Million Users Stolen in Facebook Security...
Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been...
View ArticleNike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan...
View ArticleFor International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View ArticleHow Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of...
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear...
View ArticleTrick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin...
View ArticleWhy a Chief Growth Officer Won’t Fix Your Company’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...
View ArticleWhy These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...
View ArticleFacebook: Here’s How to Add a Feeling or Activity to a News Feed Post
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post...
View ArticleCapri Sun Created a Massive Cafeteria Table to Help Stamp Out Bullying at School
For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it's time to trudge off to class again. But for students who are bullied or feel...
View ArticleBuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy's to release a...
View ArticleTwitter’s Periscope Livestreaming App Now Lets Creators Assign Chat Moderators
Twitter's Periscope livestreaming application Tuesday announced the ability for creators to assign chat moderators for their broadcasts, as well as new replay editing tools for them to tweak their...
View ArticleFacebook’s Political Ad Policies Crossed the Pond and Arrived in the U.K.
Facebook is extending several of the initiatives regarding political advertising that were recently introduced in the U.S. to the U.K. Vice president of global public policy Richard Allan and director...
View ArticleYou Can Rent This Tiny Home That’s Literally Powered by Coffee for Only $10 a...
Here's a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent...
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