Literally Media Acquires Mel Magazine From Recurrent Ventures
Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff....
View ArticleIrritation Over AI Washing Peaks for Marketers in 2023
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI,...
View ArticleGeico Brings Back the Caveman to Set the Record Straight Ahead of the Super Bowl
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful...
View ArticleThe 10 Most Significant Agency Account Changes in 2023
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful...
View ArticleThe 10 Most Watchable TV Shows of 2023
TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to FX's annual tally. But thanks to two separate Hollywood strikes delaying...
View Article‘This Is Transformative’: Why Google Could Pay Billions to US Publishers in 2024
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to...
View ArticleThe Most Important Things 28 TV Execs and Insiders Learned in 2023
With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV...
View ArticleAd Agency Trends 2024: How Agencies Plan to Use AI
This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone's minds. Some see AI as a source of...
View ArticleWeird But Good: The Art of Fresh Brand Collaborations
Forget about ho-hum matchups like peanut butter and jelly--today's brand collaborations are far more exciting, surprising and occasionally downright weird. As digital transformation and the rise of...
View ArticleAdweek Podcast: How Can We Make Sure 2024 Really Is ‘the Year of the Girl?’
Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So much so...
View Article5 Times Activists Roasted Adland’s Fossil Fuel Addiction During the Hottest...
This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those...
View ArticleOne Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a...
View ArticleCasting the Right People Is an Overlooked Aspect of Marketing Success
When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting....
View ArticleThe Year of the Living Brands: Why Media IP Refused to Die in 2023
Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of...
View ArticleCreative Trends 2024: Humor and Creators Will Lead the Way
It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to...
View ArticleOpportunities Abound in 2024 to Push the Marketing Envelope
It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these,...
View Article3 Ways the Murky Programmatic Industry Made Strides Toward Progress in 2023
The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has...
View ArticleThese Topics Will Dominate the TV Landscape in 2024, According to 19 Industry...
In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the...
View ArticleARound, Immersal Bring AR to Sports Fans Without an App
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with shared AR...
View ArticleAmazon Prime Embraces the Potential for ‘New Beginnings’ in the New Year
'Tis the season for reflections and resolutions--that is to say, it's a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person's...
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