The Third-Party Candidate: How Cookie Deprecation Will Shape Political...
In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The intersection of these two seismic events...
View ArticleBrands Swap Viral Tweets for TikTok and Instagram This Super Bowl
Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as...
View ArticleGS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad
Goodby Silverstein & Partners has four clients in Super Bowl 58--Kawasaki, Doritos, Mountain Dew and BMW. And it's not even the first time the San Francisco-based agency has pulled such heavy duty....
View ArticleW+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching...
Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's...
View ArticleAgency Creatives Share Insights From Their Favorite Super Bowl Spots
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's culture-defining "Whassup"? Apple's iconic "1984"? Or is it something less obvious, like Monster.com's...
View ArticleWhy Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace...
View ArticleKate McKinnon and Mayo Cat Lap Up the Limelight in Hellmann’s Super Bowl Spot
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot...
View ArticleOpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously,...
View ArticleLegal Eagles: e.l.f. Stuffs Its Super Bowl Teaser With ‘Suits’ Stars and...
As in real life, some people in the teaser for e.l.f. Cosmetics' first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty,...
View ArticleWPP CEO Mark Read on Doubling Down on AI and US Growth
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won't forget about its...
View ArticleA Marketer’s Guide to the Video Game Industry in 2024
The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most...
View ArticleDavid Droga Rediscovers His 25-Year-Old Formula for a Good Ad
"How can you judge if an ad is good?" was the question David Droga was once asked by a global client. Now, 25 years later, his deliberately convoluted response has resurfaced at a potentially important...
View ArticleMastercard’s Kaitlynn Hong Learned Work-Life Balance at Home
Growing up in Oakland, Calif., Kaitlynn Hong watched her mother balance her career as an accountant with her passion for painting. So when she arrived in New York to intern at Mastercard in 2019, she...
View ArticleStunt Versus Story: Super Bowl 2024
Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However,...
View ArticleTeleflora’s Hopeful Ad Asks Couples What Makes Them ‘Believe in Love’
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora's hopeful ad focuses on the...
View ArticleLindt Celebrates Blissful Moments in Its First Super Bowl Ad
Premium chocolate maker Lindt & Sprungli will make its Super Bowl debut in 2024 with a 30-second spot titled "Life is a Ball." Running in the game's first quarter, the ad shows people from all...
View ArticleQ&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
In the year since stepping down from his leadership role at Dentsu Media, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies,...
View ArticleOriginal Curly Queen Tia Mowry on Simplifying Haircare
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and...
View ArticlePrecise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology. Precise Gaming allows...
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