The Speed of Culture Podcast: Burger King’s Million-Dollar Whopper Idea With...
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the...
View ArticleLiving in a Sound-On World: Sonic Branding Is Key for Brand Identity
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on...
View ArticleExpo West: The Ozempic Effect on Snacking, Clean Labels and More Trends
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America....
View ArticleWhy Brands Should Prepare for the Rise of Super Fans
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static....
View ArticleJason Sudeikis Challenges Taco Bell’s Late Night Reputation
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who...
View ArticleDon Cheadle Runs a Speakeasy With Forbidden Snacks in PopCorners Campaign
In case last year's "Breaking Good" Super Bowl ad wasn't an indication, Frito-Lay brand PopCorners' latest commercial, featuring Don Cheadle as a speakeasy proprietor, drives home the point that the...
View ArticleGap and Palace Join Forces With Collection Celebrating 90s Culture
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The...
View ArticleNowThis Combines With Accelerate Change Portfolio to Become NowMedia
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to...
View ArticleSnapchat Introduces Sponsored AR Filters
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a...
View ArticleWhat’s the Deal With The Netflix Effect?
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush's "Running Up That Hill" finds its way back onto the charts after 37 years....
View ArticleSony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters:...
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens...
View ArticleReddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. Reddit's long-awaited IPO values the...
View ArticleExclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes
Want to take over a 10' x 10' meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK....
View ArticleXbox Made a Soccer Documentary That Could Change a Real Team’s Fortunes
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a...
View ArticleBalancing Brand and Demand: Why You Should Be Looking in Grocery Stores for...
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That's Probably an Ad, ADWEEK community editor...
View ArticleThe 10-Year Tension: Women Need More Time, Not More Balance
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare...
View ArticleFrom Rebranding to Reinvention: The Marketing Journey of Quad CMO Josh Golden
On this week's episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various...
View ArticleAvios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty, which owns global loyalty currency Avios, highlighted its commitment to supporting customer savings with its...
View ArticleNBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100...
View ArticleInside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports...
Manoj Bhargava, the billionaire founder of 5-Hour Energy, has only one piece of furniture in his office: a five-shelf bookcase cluttered with rival energy drink brands, many of which no longer exist, a...
View Article