Ms. Adcolor 2017 and 2018 Discuss How the Group Helped Further Their Careers
Michelle Almeida, an account executive in design and innovation at Anomaly, was focused on feverishly writing a congratulatory email to the participants in this year's Adcolor Futures program, which...
View ArticleMinute Media Acquires Mental Floss
Minute Media, a publishing and technology company, is acquiring media company Mental Floss, the brands announced today. Terms of the deal were not disclosed. Minute Media acquired the company from the...
View ArticleGap Inc. Is Launching New Ecommerce Menswear Brand After Seeing Success From...
If you can't buy a brand, might as well join them, right? That's the approach Gap Inc. is taking with the introduction of its new menswear line, Hill City. Debuting online only in mid-October, the new...
View ArticleWhatsApp: Here’s How to Create a Text Post in Status
WhatsApp's Status feature is similar to Instagram Stories and Facebook Stories in that it allows users to share posts with their contacts that will disappear after 24 hours. WhatsApp allows users to...
View ArticleBurger King Film Crew Finds Everyone Loves Its Chicken Tenders, Despite Them...
Burger King recently took to the streets of New York City and found quite a few fans of its Crispy Chicken Tenders. "I like the crispy crunch on the outside," raves one. Another praises "the tender...
View ArticleThis Weekend’s New York Times Magazine Won’t Be Filled With Words
You'll listen to, not read this week's issue of The New York Times Magazine. With a sponsorship with GE, The New York Times Magazine's "Voyages issue" will feature stories told through audio that...
View ArticleFacebook Is Bringing More Context About Links in News Feed to More Places
The article context features Facebook began testing in News Feed last October and officially rolled out in the U.S. in April are being extended to more countries and updated further. The context button...
View ArticlePublishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences
According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping...
View ArticleBlockchain and Other Emerging Tech Aren’t Going to Save Advertising
There is very little overlap between the number of people who want change and the number of people who are willing to change. Humans have these fantasies about white knight solutions in which something...
View ArticleConsumers Don’t Trust Facebook With Personal Data, Survey Says
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found--and Facebook isn't alone. The survey, conducted between July 13 and 23...
View ArticleAdobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete...
Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings...
View ArticleSelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing...
Jazzelle Zanaughtti has made a name for herself by changing the rules in modeling. Her unconventional style is a refreshing change of pace from the somewhat predictable world of fashion. Additionally,...
View ArticleInstagram Direct Messages Can Now Include GIFs
GIFs can now be added to messages on Instagram Direct. Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs,...
View ArticleEnvoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a...
Envoy, a design consultancy-agency hybrid based in Irvine, Calif., announced today that it has acquired San Diego design studio Bulldog Drummond and Chicago experiential agency Leviathan. The three...
View ArticleBud Light Unlocked Its Victory Fridges for Browns Fans Who Absolutely...
Thursday night, the Cleveland Browns won their first game in nearly two years, beating the New York Jets 21 to 17. As promised earlier this summer, Bud Light was on hand to celebrate the end of the...
View ArticleTo Promote Her Upcoming Show, This Finnish Pop Star Appeared as an AR Cartoon...
While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
View ArticleTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
View ArticleNASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
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