How to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
View ArticleWith $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleAd Council Rebrands to Position Itself as a More Accessible Partner on Social...
As an increasing number of brands take stances on critical social issues--and as more consumers now expect them to--the Ad Council is initiating a major overhaul of its identity and strategy to...
View ArticleHow Cannabis Brands Can Utilize Social Media and Other Nontraditional Channels
Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The government dictates what and how brands can advertise. This means you're...
View ArticleThe Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking...
With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the...
View Article1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand’s...
How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats. A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar...
View ArticleAdobe’s New Virtual Analyst Will Help Marketers Find ‘Lottery Tickets’ in...
Adobe is introducing a new robot assistant to its marketing clients. The software giant rolled out a virtual analyst system today designed to help marketers make sense of the constant deluge of data...
View Article5 Ways to Humanize Teamwork Using Slack
When messaging apps began to take over the workplace, some leaders worried that they would replace face-to-face interactions and kill our humanity completely. These fears were not unfounded, given the...
View ArticleHow Evoking Creativity From Children Can Lead to the Next Big Idea
"What is the next big idea?" That's the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, there's a never-ending source of big ideas right under...
View ArticleGrab a Tissue. This Lovely Ad About a Son’s Loyalty Is a Powerful Homage to...
One of Thailand's largest companies, a conglomerate called Charoen Pokphand Group (C.P. Group), has released a moving ad about a son who regularly goes the extra mile to take care of his ailing mom....
View ArticleTwitter Is Welcoming the Fall TV Season With Event Pages for Episodes
Twitter is ringing in the fall television season by introducing an easier way for people to see tweets about episodes of shows while they are airing. The social network is rolling out event pages for...
View ArticleMullenLowe Names New Chief Strategy Officer of U.S. Network
IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer--making her responsible for the entire U.S. network. Paul...
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