On the Adweek Podcast: How Cannabis Marketing Is Maturing
Marijuana marketing has changed drastically over the past 10 years, going from a novelty to a booming business. With regulations around advertising cannabis products determined individually by states,...
View ArticleDelivery Is Part of Burger King’s Plan to Create More Custom, Personalized...
If you're in the mood for Burger King, you might not have to get in your car and go to the drive-thru anymore. The fast-food giant now offers delivery at locations across the globe, something it's been...
View ArticleBrands Should Think Long and Hard Before Using Drones in Marketing, Says DRL CEO
Brands have a tendency to jump on the latest technology trends, just for the sake of saying they did, but not truly understanding the ins and outs of the technology. That's something Nick Horbaczewski,...
View ArticleWhy DuPont Decided to Change Its Logo After Almost a Century
The June 2016 merger between chemical giants Dow and DuPont is back in the news now that DowDuPont has announced plans to split into three separate entities by June of next year. Plans are in place to...
View ArticleWhatsApp: Here’s How to Change Your Display Name
Did you know that WhatsApp allows you to change your display name? When you change your display name, the new name will only appear for contacts who do not already have your contact info saved in their...
View ArticleAn Emotional Campaign for Recovery Shows the Painful Cycle of Starting Day 1...
When it comes to battling addiction, so much of the focus tends to remain on identifying certain behaviors, understanding how those behaviors affect the user and their loved ones, then getting the...
View ArticleTwitter Canada Partners With Hxouse to Provide a Creative Space for Toronto’s...
When Hxouse (pronounced House), the mentoring and incubator program for Toronto's emerging artists, entrepreneurs and other innovators formed by The Weeknd's creative director La Mar Taylor, launches...
View ArticleSelect Youth Olympic Games Competitions Will Be Livestreamed on Twitter
The International Olympic Committee will livestream select competitions from the Youth Olympic Games Buenos Aires 2018 exclusively on Twitter and Olympic Channel beginning Monday, Oct. 8. The schedule...
View ArticleHow Mindfulness Practices Can Ground and Balance Leadership in Advertising
To meet the intensifying demands of running global businesses with relentless change, we need to improve the way we grow our leaders from the ground up. Otherwise we risk idling into irrelevance....
View ArticlePinterest Users Can Compete to Get a Room With Carson & Thom
New original design series Get a Room With Carson & Thom debuts on Bravo Friday, Oct. 19 at 9 p.m. ET/PT, and Bravo Media teamed up with Pinterest on a contest that gives Pinners the chance to win...
View ArticleVideo: What We Can Learn From the Impact of Streetwear on Retail
Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry. In the current marketplace, where a hoodie from a...
View ArticleHow Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good
Sixty hands touch every bottle of Patr?n tequila before it ever leaves the production facility in Mexico. "It's not about doing what's efficient, it's about doing what's right," said Patr?n global CMO...
View ArticleCNN Launches New Website and San Francisco Office
Today was a big day for CNN, which announced it's closing down CNNMoney, launching a new website called CNN Business and opening a bureau in San Francisco. "Every company is becoming a tech company....
View Article2 Former Nike Executives Open Their Own Shop to Serve Disruptive Brands
Keith Crawford and David Odusanya, who collectively spent 37 years at Nike, most recently as executive creative directors before departing in July 2017, are coming together again through a new joint...
View ArticleHow The New Yorker Works With Brands to Bring Cartoons to Life
The New Yorker is capitalizing on its iconic cartoons to bring the legacy of the publication and artwork to life. Cartoons have always been at the foundation of the publication, even when it first...
View ArticleIkea’s ‘Pee Ad’ Wins Grand Clio, Alongside Palau Pledge, Wendy’s Mixtape and...
If you had any doubt that advertising has become an arms race of creative innovation, you need look no further than the top winners in this year's Clio Awards. The roster of honorees taking home the...
View ArticleWhatsApp: Here’s How to Delete a Message
Did you know that WhatsApp allows you to delete messages you've sent in chats? According to the WhatsApp FAQ page, once you send a message, you have "about an hour" to delete it before you no longer...
View ArticleTwitter’s Data Saver Feature Was Added to Its iOS, Android Apps
Twitter extended the Data Saver feature that already existed in its Twitter Lite application for emerging markets, areas with poor connectivity and older devices--as well as on Twitter for Windows and...
View ArticleHow Gen Z and Their Latest Obsessions Can Inspire New Approaches to Video...
Publishers must produce exciting video content for an ever-growing number of platforms at scale in order to entice their audience, stay relevant and seize monetization opportunities. The best place to...
View ArticleChris Thomas, Head of Americas for BBDO, Is Leaving the Agency
BBDO CEO, Americas, Chris Thomas is stepping down from his role after three and a half years. Thomas will remain with BBDO during a transitional period in which the agency determines his successor in...
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