I once complained to a former superior that I was having trouble getting heard in a new office setting. Before taking the time to think, he replied, "Maybe they're just distracted by your lips." Collective ew. Little jokes-not-jokes like this are uncool, but also not uncommon. It goes without saying that we are more than...
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Makeup Brand Soap & Glory Uses the Objectification of Lips to Actually Get Women Heard
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When Procter & Gamble Cut $200 Million in Digital Ad Spend, It Increased Its Reach 10%
2018 is already shaping up to be a cat-and-mouse race between Procter & Gamble and Unilever over which brand can talk the most smack on digital advertising while putting pressure on platforms and agencies to clean up their act. As part of P&G's recent work to reevaluate its marketing spend and weed out spend that...
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The Unlikely Star of Subaru’s New Ad Has a Magical Way of Seeing the World
Sometimes, a special guide can help us experience life in deeper, unexpected ways. Subaru of America takes that view in a "See the World," a minute-long Outback spot from Carmichael Lynch. The story opens in a country store, where a young couple inquire about the location of a remote woodland trail. "You won't find that...
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McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant
McDonald's branding is so iconic that it communicates just as well in very minimalist form, as the company's extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads--with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to...
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Twitter Is Looking for Suggestions on How to ‘Measure Conversational Health’
Twitter is trying to get a better handle on the "overall health of the public conversation," and the social network is actively seeking suggestions for metrics it should incorporate. Nonprofit research organization Cortico developed four indicators to measure conversational health-- shared attention, shared reality, variety of opinion and receptivity--and Twitter is looking to expand on...
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4 Ways Companies Are Thinking About the Future of 5G
BARCELONA, Spain--It's been two years since Facebook CEO Mark Zuckerberg arrived in Barcelona, Spain at Mobile World Congress to a packed auditorium of technology execs and journalists. At the time, he said 5G wasn't nearly as important as connecting the rest of the world with the internet. However, fast forward two years to this past...
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How The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’
Last year, The Good Fight marked CBS All Access' first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS hit, The Good Wife, had to rewrite the show on the fly during Season 1 production when Donald Trump--not Hillary Clinton--was unexpectedly elected president. But...
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Nest Looks at Prom Night Through the Lens of #MeToo in Its Oscars Ad
Nest taps into the hot-button topic of how men treat women in this unusual ad for its Hello video doorbell. It's prom night in suburbia, and as two teen couples head to the big event, the father of one dude calls his son back toward the house for some last-minute words of advice. "I want...
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Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg's Grabarz & Partner capture...
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Thanks to GDPR, Markteters Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will "know" consumers for you and target them on a seemingly...
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Dee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something, and Make History
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's lovely Oscars spot winks at that history-making moment, with a winsome shot of Rees and Morrison eating popcorn in a theater, in a 60-second spot directed by...
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Facebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the conversation "Family." Our guide will show you how this feature works. Note: These screenshots were captured in the Messenger application on...
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Horizon Promotes 3 Women to Executive Vice President Amid Industry Call for More Female Leadership
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of women in leadership roles. Charlotte Cochrane, managing partner of digital, and Cindy Kim and Sarah Robertson, both managing partners of brand strategy, have been...
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Allbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection Available Only on Instagram
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The product drop is reminiscent of Snapchat teaming up with Jordan Brand, Shopify, Darkstore and R/GA to release the new Air Jordans on Snapchat. Some...
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Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world's...
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Laura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s New Campaign
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More interestingly though, Dern's monologue was inspired from Google...
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Univision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy confines of a Theater District playhouse and setting up shop in the decidedly more hip Spring Studios in TriBeCa. "We are breaking from the pack and modernizing...
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It’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation online. If you've been following the conversation around brand safety in the digital ad space, this news should come as no surprise. Despite...
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Ferrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a Toy Inside—to America
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product--a chocolate treat that also has a toy inside--as a hero, of sorts, giving parents something different and fun...
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This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever
ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just 26.5 million people watched the Oscars, which makes it the lowest-rated Academy Awards telecast in total viewers since 1974, which is...
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